I'm Ashley. 👋🏼
I’m a product designer based in the Bay Area, currently at Manifold Group where I’ve worked with various industries from AI to healthcare. My experience spans web design, product UI/UX, branding, and user research. I'm proud to have worn many hats. Recently at Manifold, I’ve been leading end-to-end design from ideation through launch. I find myself enjoying the process of simplifying complex challenges across industries and using creative prototyping to craft engaging stories.
Originally from the sunny island of Penang, Malaysia, I graduated from UC Berkeley in 2021 with a degree in Cognitive Science. My curiosity about how people think and behave led me to the world of design. Design, to me, is about understanding people—how they think, feel, and interact with the world around them. That’s why I prioritize empathy and user research in my process to create experiences that truly resonate.
Outside of work, you’ll find me exploring new coffee spots, going to yoga sessions, or spending time outdoors to enjoy a little downtime while staying curious about the world around me.